In 1984 several goldsmiths, after gaining a lot of experience in some of the most important workshops in Valenza, founded VANITY.
VANITY is the result of craftsmen’s managerial skills and its headquarters, for production and stylistic innovation, are in Valenza.

Known world-wide as the capital of jewellery, Valenza has been the centre of gold manufacture since 1840, and today it boasts more than 1200 workshops famous for their executive quality and refined models. It is in this setting of great tradition that Vanity operates.
The philosophy of craftsmen from Valenza is well demonstrated in VANITY’s line. A jewel represents the highest expression of the wearer’s character and personality: this is the true essence of its work. That’s why VANITY makes unique and exclusive pieces designed on the client’s personality.

Perfect finishes, high quality materials and stones as well as outstanding designs: these are the characteristics of VANITY’s jewellery.
Vanity has decided not to repeat more than few pieces per item of jewellery, so that can be regarded as really unique, also thanks to the gem colours that give a personal touch.
A jewel is often created exactly as the client wishes, so that a personal and exclusive model can be made. We truly believe that a jewel has to be beautiful thanks to the rarity and quality of the gems, the precise manufacture, an outstanding design, but what’s most important is that the piece reflects the wearer’s personality.